Simplify Facebook Marketing
Facebook provides many options. Figure out which one’s are right for you. Prioritize your shorlist of options. Then start with #1. Master it. Then implement #2.
Facebook Ad Components
Don’t overcomplicate this. Here are the basic add components:
- Attention grabbing text above image
- Image
- Headline below image
- Text below headline
- Call To Action bottom right.
Headline Grabbing text above image
- Make a promise in the language your prospective audience will understand
Image
- An image can tell a story.
- It must appeal to your prospective audience
- It must make sense in context of your offering
Headline below image
- Brainstorm short phrases designed to get the attention of your prospective audience
- Address their pain
Text below Headline
- Brainstorm short paragraphs designed to increase the likelihood your prospective audience will take action
Call To Action
- Clarify the action you want your prospective audience to take.
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